ABOUT US
Who are the Importers / Distributors?
Boutique Alpine Brews (BAB) is a new venture set up to import and export boutique brews (principally beers) from and to alpine regions of the world. BABs is planning to build a stable of 4-6 high quality beers over the next 18-24 months, which compliment each other and ultimately promote the consumption of truly boutique beers that are crafted by passionate people using localised ingredients and which have a story behind them.
Why?
BABs feel that there is the growing number of beer drinkers who are increasingly becoming disenchanted with the major brewers of the world only servicing a price conscious consumer by converting beers into brands, and brewing them under licence either locally or in non-original locations. BABs feel that beers are not ‘brands’ rather they are beers, with unique characteristics, aromas, and flavours that in a similar fashion to wine, and spirits are linked to localised traditions and the unique craft of the brewers concerned.
Our markets
The consumers of BAB beverages are >25 yo male and females. They have acquired an appreciation for the craft involved in the production of food and beverages. They will likely visit wineries and eat regularly in good establishments and seek to eat smaller quantities than large (all you can eat) type meals. Their beer drinking will typically involve consumption of <3 beers (330 ml bottles) in a session, seeking to do this in a vibrant but not over-zealous environment. Increasingly this is occurring in cafes and restaurants as opposed to bars. The drinkers also are interested in the quality of the ingredients of what they consume. This is the basis of the interest in beer brewed in the location of the brand, not up the road under license.
The outlets
The establishments that will stock BABs beverages are interesting. There is often a story to the bar. It may be a prior use of the premises, it may be an eccentric owner; it may be a special event venue (one-two nights per week). Additionally the establishments are often special event type function locations which acts as the ‘beehive to the bears’ (consumers described above). These events could be product launches, gallery locations and boutique hotels.
Purchase online
BABs beverages can also be purchased online. Secured payment is processed via Paypal.